Posts Tagged ‘mini’

Official: Vauxhall To Launch Fiat 500 Rival

Posted on October 22nd, 2010, by Richard Yarrow

Fiat 500If you ever doubted the rampant downsizing that’s going on among the British car-buying public, I’ve got the proof for you. Vauxhall is to launch not one but two new models that will be smaller than the Corsa. That’s the Corsa which already falls into what the industry calls the Supermini category.

Being factory fresh [more]

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Mini Using Social Websites For Customer Insights

Posted on March 11th, 2010, by Richard Yarrow

Pair of wellington boots styled by MiniHere’s a little tale for you about blogging and the way social media is shaping the car industry. At the Geneva Motor Show I was chatting with the man from MINI who is in charge of brand management. It’s his job to work out which direction the company should go, in terms what products will [more]

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