Patryk Kosmider/

Rolls Royce Motor Cars was so impressed by the response to a recent Channel 4 documentary about the firm that they decided to set up an interactive exhibition based on their famous cars.

That exhibition runs in London's Saatchi Gallery from the 13th-16th of November and is free to get into.

After its UK leg the exhibition will be touring the world throughout 2015.

The official blurb on 'Inside Rolls-Royce' reads: "an unexpected multi-sensory journey through the marque's world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world's pinnacle super-luxury motor car".

Some of the exhibits will interact with visitors' smartphones and tablets using iBeacon technology for an "engaging interactive experience", say the organisers.

Nine rooms will explore an aspect of how a Rolls Royce is built, beginning with the paint room: A range of 44,000 paint colours are used in this digital display. Visitors can put an object of their choice on the colour activation table and watch as the room changes to the same colour.

Gamers may be intrigued by the room based on the video game Forza Motorsport 5, which features the Rolls Royce Wraith. Visitors can deck out a virtual Wraith in their favourite colours and then race it against other visitors’ Wraiths.

One room will focus on the premium wood used in the production of Rolls Royces, while another will reveal how animal hide is used in the famous cars.

The CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, said, "The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years."

The world famous motor car firm – famous for 'failing to proceed' rather than breaking down, will no doubt gain even more world-wide attention thanks to the new exhibition.

The Saatchi Gallery is located on the King’s Road, London.

By Craig Hindmarsh